The concept was to create a surrel, clean cut, modern envoirnement with the hint of an art deco edge.

 

The desire was to follow the minimalist yet diverse style of exhibition often found at London Museums. Working in this simplistic and clean style would allow all 79 clients work to be effectively presented, without the exhibition design overpowering visually.

 

A huge amount of inspiration for the concept was found through London exhibition research, London boutiqtues and large department stores such as Harrods. The spectators needed an atmopshere that would allow them to take time on viewing the work being presented, to feel as if they were browsing a shop for items to buy so they would invest themselves more emotionally into what they were viewing.

 

The colour palette was to be minimal, light greys, brilliant whites and matt white gold linking to the exhibition name 'Au79', representing the chemical symbol for gold and indicating the exhibition would be a goldmine of work being exhibited.

 

 The colour palette would be toned down through the use of the warm flood lighting and spotlighting. This lighting style would also allow for the exhibted objects to have  diect focus placed on them. Spectators senses would be further manipulated, through the use of surreal and etherial music to be sourced and devised.